In hindsight it will be seen as either a bold and swift gamble, or a profound misinterpretation of market data and audience research....either way Best FM 95.1 is gone, and the more familiar Majic 95.1 is back on the air.
From what the Maven can tell, the music seems to be about the same and the morning show on Thursday and Friday featured their standard music fare with only a female reading the liners, news and weather. The two less than memorable male characters, who often joined the woman in daily talk-a-thons were not present. Perhaps the bitching and moaning about not having their own office may have weighted slightly in managements decision to make changes.
At any rate the Majic is back, perhaps because of a ratings slide, a change in audience habits, or possibly dictated by pissing and moaning from the sales department.
Whether or not this "adjustment" will fix whatever WAJI management saw as an issue....remains to be seen.
To WAJI's credit, they gave Best FM a good shot, giving the new brand well over a year to play out.
Contrast this to Fed-Med WMEE, who hold's the Fort Wayne market record for the most morning show changes and program director changes at 6 during a 30 month period a number of years ago.
No word if the "new" Majic 95.1 will play Neil Diamond every hour and/or if Becky Kellie and Barb Richards will return.
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