Sighting The Cited Site

From our friends at Adams Radio Group, this little gaffe. 

As any 6th-grader can explain, when sharing something on Facebook, you have the option to add your own comment at the top of the item shared.

In this case, someone at the fast-growing radio conglomerate is apparently not familiar with English as a first language. 

This has to be a language thing. How else could one confuse CITE for SITE? The folks at vocabulary.com put it into words that even disc jockeys can understand: "CITE is short for citation, SITE a place, and SIGHT is what your eyeballs are for". Not quite the way the Maven might explain it, but good enough for media work. 

Confusion and lack of detail are nothing new to Adams Radio Group. Many will recall a principal of the group coming to town and boasting the move of sister station WXKE's programming to the 96.3 spot would make them a "50,000-watt station". 

"Wait, make that "equivalent" to a 50,000-watt station. Same thing, right?"

"Oh, no! Sorry, it's equivalent to a 25,000-watt station. Yeah, that's the ticket!"

Finally, the ego-driven dust was settled and reality finally reared its ugly head when a bright reporter checked the official FCC license and allocation validating the 25,000-watt level, but also noting that due to the station's antenna being high above the allocated height for the B1 license class, WXKE was allowed to broadcast a respectable, but lower 8,400 watts. 

50,000 to 8,400. What's a few watts between friends, right?

Here's the official FCC record: (caution, WXKE sales people may not know this)

And attention to detail?  

Aren't you kids missing open parentheses on the phone number? Like (260-483-9393)?

Of course, the Maven hasn't dialed the number, but odds are, they got that correct. 

Play To Your Strengths.....

The Maven is far from being a Country music aficionado, but of the two Country stations in Fort Wayne, US93-3 is a preferred choice. Having said, that, the Maven would like to remind US93-3 that when any radio station, or media outlet, strays from their strengths, they usually end up looking foolish. Even the best intended ideas can fall flat. While they may generate responses, it's clear that credibility can still be harmed. 

At issue, a thread appearing on US93-3's Facebook page. 

The Maven knows of no shooting, deadly or otherwise that has ever turned out "well".  

And the second sentence is just as juvenile and asinine. One smart-ass poster to this thread reminded US93-3 that this shooting took place in a bar parking lot, so asking about keeping the streets safe is an ignorant question. (Don't bother looking for that comment, it disappeared within minutes.) The Maven won't go that far, but, if US93-3 wants to engage their listeners with the crime and grime and doom and gloom of the unsavory underbelly of Fort Wayne, they may be doing themselves a disservice, as many listeners tune into their favorite music to escape the troubles and ugliness of the day. But, then again, this is a Facebook thread, so one must consider the source.