Sighting The Cited Site

From our friends at Adams Radio Group, this little gaffe. 

As any 6th-grader can explain, when sharing something on Facebook, you have the option to add your own comment at the top of the item shared.

In this case, someone at the fast-growing radio conglomerate is apparently not familiar with English as a first language. 

This has to be a language thing. How else could one confuse CITE for SITE? The folks at vocabulary.com put it into words that even disc jockeys can understand: "CITE is short for citation, SITE a place, and SIGHT is what your eyeballs are for". Not quite the way the Maven might explain it, but good enough for media work. 

Confusion and lack of detail are nothing new to Adams Radio Group. Many will recall a principal of the group coming to town and boasting the move of sister station WXKE's programming to the 96.3 spot would make them a "50,000-watt station". 

"Wait, make that "equivalent" to a 50,000-watt station. Same thing, right?"

"Oh, no! Sorry, it's equivalent to a 25,000-watt station. Yeah, that's the ticket!"

Finally, the ego-driven dust was settled and reality finally reared its ugly head when a bright reporter checked the official FCC license and allocation validating the 25,000-watt level, but also noting that due to the station's antenna being high above the allocated height for the B1 license class, WXKE was allowed to broadcast a respectable, but lower 8,400 watts. 

50,000 to 8,400. What's a few watts between friends, right?

Here's the official FCC record: (caution, WXKE sales people may not know this)

And attention to detail?  

Aren't you kids missing open parentheses on the phone number? Like (260-483-9393)?

Of course, the Maven hasn't dialed the number, but odds are, they got that correct.