WOWO News Comes Up A Little Short

The developers and promoters of the Electrics Works project at the former GE campus are doing something smart. Offering free tours to the public as a way to build excitement and leverage support for their project. 

When it comes to telling that story, seems like the kids at WOWO presented a big picture and only a laundry-list of dates and times. Other media, appear to have more "meat" in their stories. 

Don't try to read the fine print, but it's easy to see which news story was tossed together from a press release and which ones appear to be actual news stories. 

The WOWO story is on the left, WPTA21/ABC21 story is in the middle and the News Sentinel offering is on the right. 

While the kids in the WOWO news room have worked hard to restore credibility to the brand over the past few years, the Maven thinks they still have a journey ahead of them.