Misplaced Media Priorities

First it was NBC33's breathless news story that the Henry campaign was using a revolutionary, new technology called QR codes on their yard signs. In their haste to cut and paste the campaign press release into their iPads for immediate broadcast, NBC33 neglected to recall that QR codes have been used since 1994 and have been used on Fort Wayne political print advertising for the last two election cycles. Why let the facts get in the way of a good news story that helps your candidate?

Now the media is celebrating another technological milestone from the democrat incumbent's stable of campaign geniuses. A Townhall Meeting via text and this new thing called "social media"! The Maven can only imagine the cluster-foxtrot this will become. But, again, we gotta support our guy. Media has a vested interest in the status quo, after all. 
Here's an example of WOWO's Breaking News report:  
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FORT WAYNE, Ind. (WOWO): Campaigning in Fort Wayne is taking a on a new twist.
All candidates put up yard signs, go door-to-door and take part in community events.

Monday afternoon, Mayor Tom Henry's re-election efforts take to cyber space. He'll be holding an electronic town hall of sorts as he takes questions from text and social media.

Campaign officials say its not only their job to engage residents to share the Henry message, they have also make it convenient for voters to share their concerns.

You may have noticed a number of large signs around the community showing a text number and Q-R code. Those are strategically linked to key election information
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The Maven wonders out loud if all of this is good PR by the Henry campaign or just the fact that those who write the news and decide what goes on the air are just easily-impressed young adults who would rather discuss technology, new music, and/or the latest, trendy drink that Club Soda bartenders have created. 

In addition, the election is less than 24 hours away, one would think that informed voters already had enough information to make their decisions....instead of waiting to the last minute to play journalist and question Mayor Tom via text and "social media". 

While the inept, lazy and otherwise disconnected FW media are fawning over the stunning technological superiority of the Henry campaign, the Maven understands the only attention from the media involving Mitch Harper's campaign was just a single question for the candidate, asking where he was planning to vote. Hmm. One would think that "15 Finds Out" could find that out.