Where's WOWO?

In fact, where are all of Federated Media's Fort Wayne radio stations?

Well, many of the signals are on, there's just no programming on them. Dead air, dead carriers. 

Once again, a major storm has destroyed the electrical power feed to FedMed's consolidated, centralized studio complex south of town. Our friends in IT call this a "single point of failure". 

One would wonder why a radio group that dominates the market in audience and advertising share still has not emulated their counterparts in other markets and spent the money to buy even a modest emergency power system? 

Year after year, WOWO and their sisters have been silenced due to regularly-occurring Indiana thunderstorms....and year after year, FedMed has promised large advertisers and loyal listeners that the situation was being remedied, plans were made, equipment was being negotiated and installation should be in place, soon. Uh, not soon enough.

But we must have empathy for WOWO and their sisters.....perhaps the home office in Mishawaka had some "unexpected" expenses. Someone's alimony payments may have increased, an emergency breast augmentation could have popped up. Maybe their the cost of newsprint for their newspaper had gone way up, again. Cost of doing business, happens to all successful enterprises. 

In the mean time, thousands of radio listeners are now sampling non-FedMed stations and, perhaps, creating new listening habits. In fact, the Maven has been enjoying hearing Zack Skyler on WLDE 101.7 today.