Radio On TV - Watching Paint Dry

Federated Media, doing what Federated Media does best, over promise and under deliver. The concept of simulcasting a radio show on TV has been around since the 1950's, but the PR machine at Federated Media would have us believe they invented the concept. Don Imus, Howard Stern and a few hundred others might want to argue the point. All semantics and puffery aside, beginning September 23rd, WISE TV 33 will simulcast an hour of "Fort Wayne's number one morning radio show" weekdays from 6am to 7am. Why only an hour? If this is really the number one rated morning show in the city, why not the whole thing? Your guess is as good as the Maven's. 

The pitfalls of this arrangement are obvious. Do the performers play to the camera at the expense of the radio listeners, or do they just 'do radio' and provide little visual stimulation? Given that Mr. Butcher has a great face for radio....that answer may be obvious.