It's Only News, Who Cares?
If the Maven's workplace were to be shuttered, the Maven would be shuddering, too. But, that's probably not what the confused writer of this WOWO news story had in mind. What we have here is slipshod work, and chances are if you click the link, the story, improper word and all, will remain just as the Maven found it.
http://wowo.com/ArticleDisplay/tabid/74/ArticleId/14292/Tense-Times-for-Workers-at-an-Area-Ice-Cream-Plant.aspx
The fact that shoddy work like this is allowed to represent the WOWO brand is reprehensible. This 'work' should be tossed on the desk at the writer's annual performance review. The only reason that won't happen is because the supervisor probably doesn't know there's an issue, or does not care that there's an issue.
The Maven just can't see someone like Victor Locke, Jerry Hoffman, or any of the previous WOWO News Directors allowing an embarrassment like this to be seen by their audience.
Why wouldn't they just use the word "closing?" Is that not simple yet descriptive enough?
ReplyDeleteA good question, sir. The only guess is that the news "writer" is trying to be creative or cute. It might have worked if they had only selected the correct word. Those who set themselves up as the 'authority' in terms of informing us lowly peasants also feel a need to use more complex words as a way to celebrate and demonstrate their superior intellect. What usually happens, as in this case, the "writer" appears to be an idiot.
ReplyDelete