Monday, July 19, 2021

Ambiguous, At Best

The headline announces:


Most of us who have lived in Fort Wayne for any length of time should recall that Indianapolis Road runs from the airport and crosses I-469 on its way to Zanesville and points to the south. 


But the kids at Fort Wayne's NBC (the red-headed step-child sub-channel of WPTA ABC21) are pulling a fast one, on us. 

Actually, this is an Indianapolis news story, often inserted in local news coverage to fill in space or time on local newscasts. 

In fact, as the text indicates, no one is really sure of the thoroughfare's actual designation, because it's called a "street" and an "avenue" in the story.


What troubles the Maven is that the kids at FWNBC don't understand that their headline is ambiguous, at best, and misleading at worst. They also don't understand that such ambiguity/negligence might or would confuse readers/viewers into thinking that two men died in Allen county when they actually died 120 miles away. 

Someone should also explain why Fort Wayne's NBC is doing a disservice to their positioning statement "Focused on The Fort" by including news from 120 miles away and passing it off as what appears to be a "local" story. 


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