Tuesday, June 19, 2018

Journalistic Economics

A possible gang-related shooting at the Glenbrook Square Mall parking lot. Both TV news operations covered the story and did a fairly good job - heavy on details, and light on conjecture. Well done. 

But, the contrast between WANE-TV and WPTA/ABC21 coverage shows a sharp difference in their follow-up stories. 

WANE-TV plays it straight, adding new information and getting a usable response from mall management. 


Read the WANE-TV story here:



WPTA/ABC21 takes a different approach. 


Read the WPTA/ABC21 story here: 

Relying heavily on the media press release from the police spokesman, as WANE-TV did, WPTA/ABC21 fills in the blanks of who, what, why, where and how and then offers something additional. The WPTA/ABC21 story uses their news product to go out of the way to reassure and comfort viewers that the malls are safe and secure. Besides the obvious ass-kissing, WPTA/ABC21 appears to be doing their best to protect the lucrative advertising contracts from Glenbrook Square. 

That, kids, is the economics of "journalism" in Fort Wayne TV news. 





1 comment:

  1. FWMM:
    I think that any mall has become only as safe as the (concealed) gun on YOUR hip. Some have better security than others...that's a given.
    I do see something similar at work here, with Glenbrook and what eventually led to the demise of Southtown Mall.
    A shame the city gov't summarily dismissed what was going on down here).
    Let's hope that lightning does NOT strike twice in that regard.

    Good post.

    Stay safe (and informed) out there.

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