The Emperor Has No Clothes.....
...the Media have no pride.
WOWO News with word of a PLAN crash...
Plan crash? Kids! Is that like a "plane" crash? The Maven has a feeling you'd never do that to an advertiser's name or commercial copy.
At least the WOWO kids knew it was an aircraft.
The people in the pretty building on Butler Road left the airplane totally out of their story.
Reading this story, it sounds like the pilot landed on his ass in the middle of a field without an airplane. But that's OK. Their newscasts save lives.
The developers and promoters of the Electrics Works project at the former GE campus are doing something smart. Offering free tours to the public as a way to build excitement and leverage support for their project.
When it comes to telling that story, seems like the kids at WOWO presented a big picture and only a laundry-list of dates and times. Other media, appear to have more "meat" in their stories.
Don't try to read the fine print, but it's easy to see which news story was tossed together from a press release and which ones appear to be actual news stories.
The WOWO story is on the left, WPTA21/ABC21 story is in the middle and the News Sentinel offering is on the right.
While the kids in the WOWO news room have worked hard to restore credibility to the brand over the past few years, the Maven thinks they still have a journey ahead of them.
