Someone is Off Message

Ad genius David Ogilvy had a memorable quote about consistency of message. The Maven is too lazy to look up the exact quote, but trust me, ad campaigns will fail miserably if the message is not consistent.

The same can be said of political campaigns. 

The Henry for Mayor campaign has done a very good job getting their message out to the public. Those running the campaign are experienced professionals who've enjoyed success in other campaigns they've run. It's a well-oiled machine.

If you have a mailbox in Fort Wayne, you've seen this well-crafted direct mail piece:

So, imagine the Maven's surprise and confusion at seeing this headline in the News Sentinel today:

Here's the dilemma: The Henry campaign message is the City is safe, the City is working. 

The police chief seems to be saying, "well, yeah, it's usually safe, but we'll hopefully be ready when the City is overrun by heathens and homegrown urban terrorists when the growing wave gets here in the near future". 

Now, yes, the Maven understands that it's wouldn't be beneath the "right-leaning" News Sentinel to "diddle" with a headline to make life harder for a democrat, but if one reads the quotes in the story, the headline is fairly accurate and true. 

The Maven is sure this little "bobble" will be worked out and "clarified" in the next day or two......