As a Facebook poster mentioned today, "of course Doc loves it, he's still working", a sly dig at Adams, who, reportedly, gutted other WXKE personnel, including Chilly and Sarah.
A skillful "bending" of the truth":
The claim that the new WXKE will be broadcasting with 25,000 watts is dubious, at best. The word "effective" means that is what the power of the station would be if the station's antenna did not exceed a prescribed height by the FCC.
The FCC allocation for 96.3 is a "B1" allocation. The FCC website lists the maximum power for a B1 allocation as 25,000 watts with an antenna 100 meters tall. However, if the height of the antenna is raised, (in an attempt to increase coverage) the FCC uses a formula to lower the assigned power so the station would not, theoretically, gain an advantage over other B1 stations in relation to coverage.
The current license data from the FCC shows WXKE licensed for 6,700 watts at a height of 169 meters. The extra 69 meters, according to the FCC formulas, dials back the power to the previously mentioned 6,700 watts.
So, kids. The Adams folks are correct that the station, if the antenna were only 100 meters tall, would be allowed to use 25,000 watts. But reality and the FCC view the station as a 6,700 watt station.
What difference does it make? Really none, but it gives the Adams folks something more to confuse listeners and advertisers with. Most good radio people would call that "marketing". No one is calling anyone a liar, but simply put, Adams is using the ambiguity of FCC's allocation mechanism and often contradictory regulations to their direct advantage. They are excellent marketers and are using the situation to their benefit. Well done, Adams. FedMed finally has someone to compete with.
The Journal Gazette story is here:
http://www.journalgazette.net/article/20140622/LOCAL0201/306229941/1002/LOCAL
The FCC allocation rules for classes of stations can be found here:
http://www.fcc.gov/encyclopedia/fm-broadcast-station-classes-and-service-contours
The official record of the WXKE allocation is found here:
http://transition.fcc.gov/fcc-bin/fmq?list=0&facid=22287
The original News Sentinel story where 96.3 is claimed to be a 50,000 watt signal is here:
http://www.news-sentinel.com/apps/pbcs.dll/article?AID=/20140602/ENT/140609951/0/SEARCH
Maven - I have to take exception to your "confuse listeners and advertisers" line. Adams is only following FCC rules and accepted behavior. the same rules that allow WMEE - 26,000 watts at 210 meters, and WAJI - "Best FM" - 39,000 watts at 209 meters tall to "confuse" by calling themselves 50,000 watt stations - which they do. Please continue to take exception when they DO lie to "confuse" but this is not their fault.
ReplyDeleteAnd they DID lie earlier, telling Kevin Kilbane in the News-Sentinel that they were a "50,000 watt" signal on 96.3, which they manifestly are not (and which they did get called out on.)
ReplyDeleteBut the whole idea behind "height derating" of signals is that whether a class B1 station is 25 kW at 100 meters or 6.7 kW at 169 meters, the signal contour goes out exactly the same distance. The average reader (and even the average advertiser) isn't going to understand why they're the same thing, but unless you're talking specifically about building penetration (where more power and lower antenna is better), the 96.3 signal is indeed "equivalent" to 25,000 watts.
Mark, no one is calling any one a liar. Simply, Adams, being the skilled marketers they are, are simply using the ambiguity of the situation to their advantage. They know that typical listeners and non-technical newspaper writers will simply take their word verbatim. No harm, no foul, it's just smart marketing.
ReplyDeleteSorry Maven this isn't about Adams this is about you. It's fair to criticize media companies who fail at basic news reporting or typos on websites. It's not fair to cast aspersions based on usage of generally accepted terminology. There is no ambiguity, and your "smart marketers" and "confuse listeners and advertisers" lines above are, to me, out of line and misleading.
ReplyDeleteThanks for your insight and perspective, Mark. We're not going to agree on this, but I think we can agree that Adams is going to make a mark on this market, and give the established groups a challenge. Hopefully advertisers and listeners will be the winners in all of this.
ReplyDeleteWe've disagreed before and will again, and when we can do it agreeably all is good. I don't know what kind of operator Adams will turn out to be, but I sure hope they give FedMed a good battle. And if it is a good battle, listeners and advertisers WILL be the winners. Keep up the (mostly) good work.
ReplyDeleteThey (Adams) have a historyvof being strong competitors ... No reason to doubt it will contunue.
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