Tuesday, June 19, 2018

Journalistic Economics

A possible gang-related shooting at the Glenbrook Square Mall parking lot. Both TV news operations covered the story and did a fairly good job - heavy on details, and light on conjecture. Well done. 

But, the contrast between WANE-TV and WPTA/ABC21 coverage shows a sharp difference in their follow-up stories. 

WANE-TV plays it straight, adding new information and getting a usable response from mall management. 


Read the WANE-TV story here:



WPTA/ABC21 takes a different approach. 


Read the WPTA/ABC21 story here: 

Relying heavily on the media press release from the police spokesman, as WANE-TV did, WPTA/ABC21 fills in the blanks of who, what, why, where and how and then offers something additional. The WPTA/ABC21 story uses their news product to go out of the way to reassure and comfort viewers that the malls are safe and secure. Besides the obvious ass-kissing, WPTA/ABC21 appears to be doing their best to protect the lucrative advertising contracts from Glenbrook Square. 

That, kids, is the economics of "journalism" in Fort Wayne TV news.