Friday, September 2, 2016

Press Releases, Lawyers, And The Kids In The Newsroom

The Modern News Cycle:

One: Company PR department writes a press release

Two: Company lawyers review and revise the press

Three: Company sends press release to the media

Four: The media cut and paste pieces and parts of the press release into a news story

Result: Crap sandwich news story


......has all the warmth and clarity of a used car purchase agreement.

1 comment:

  1. FWMM:
    With Wifey having gotten a late model used car in the past couple months, I'd have to say the agreement was a BIT more warm (and more clear) than reusing the same open for each WOWO paragraph...lol.
    Nice find.

    Stay safe.

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