Sunday, October 25, 2015

Back To The Future Week at WANE TV

Kudos to the marketing and promotional geniuses at WANE TV for their diabolical Back To The Future promotion. 
  
Those fun-loving news folks kicked off the celebration with presenting a news story that had not happened yet. Back To The Future indeed!


And now, to wrap up the week of fun, frivolity and laughs, those notorious leg-pullers at WANE TV have a special treat in store for viewers tuning into Monday's 7pm mayoral debate. WANE TV, according to the information they provide to electronic TV listing feeds will apparently run a replay of the Fort Wayne mayoral debate from 2007, 8 years ago, featuring Republican Matt Kelty and Democrat Tom Henry. Look, it's in the listings, so it must be true. Pure genius. 



The technology for gathering TV program listings in database form has been around for years, but the distribution of those listings via a digital data stream to multiple platforms (electronic program guides, smartphones and tablets) began after 2007, the year of the Kelty/Henry debate. One argument has been made that the company in charge of compiling the listings substituted the old program description (the 2007 debate) for the new, current one. While that may be a convenient excuse, one must ask if WANE was lax in not providing timely information to the listings aggregator who may have defaulted back to the old, 2007 description. One must also ask why WANE did not exercise ordinary care in checking their listings, especially after crotchety media critics flooded social media with multiple examples of the error. 





Since the folks at WANE TV seem to be keeping a low profile, we'll probably never know the real story. 














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