It's a Monday morning staple......the obligatory gasoline price story. Why Monday? Easy, usually nothing ever happens over the weekend and barring a murder or two, news is rather hard to come by. Also, a place called Lundberg issues a market report on the price of gas nationwide, and local media will "localize" the story to fill column-inches and electronic airwaves.
This is a disposable story, meant to last no longer than the noon news.....why? Because things change. Sometimes drastically.
For instance, when WOWO's gas story was "fresh", it was fairly accurate and timely. Then Fort Wayne gas merchants "adjusted" their prices after reading the Lundberg report and by evening, most Fort Wayne stations were sporting prices in the $2.28 range.....a far cry from the $1.89 just hours before.
Now, let's not be too harsh on the kids in the WOWO news room, since all the other media in town ran a similar, if not same story. WOWO's only faux pax is that they did not take their story down, as all the others did, before the story became old and stale....
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