Wednesday, August 26, 2015

If You Did Your Job Like This....

...would you still have a job?

The safest, most secure jobs in the world apparently exist in the WOWO News room. 

Tuesday, August 25, 2015

WANE TV - Directionally-Challenged

WANE TV news writers (emulating Marconi-award winning WOWO News) seem to be confused with simple Fort Wayne geography. 

Every public school kid in Fort Wayne knows that Maysville Road, Georgetown and the intersection of State and Inwood are squarely found on Fort Wayne's NORTHEAST side. WANE TV, however, has other ideas. 

The Maven is undecided and completely unclear if this is an example of ineptitude, stupidity, or just general lethargy toward their audience. However, in the final analysis, it's probably just a good, healthy case of "who gives a rat's ass".

Sunday, August 23, 2015

WOWO's War On Men Continues

Not the first time, and it won't be the last.

WOWO can't seem to treat men with any respect, going so far as to omit the gender identifier "man" from their "news" stories. It's probably a little awkward for the news readers, but this must the price paid for being politically correct in the news business.

WOWO, apparently, hates men.  

Wednesday, August 19, 2015

You're Making This Way Too Hard

Brevity and simplicity are the hallmark of good and effective communication. If you want your audience to understand what you are saying, choose the most simple and understandable word to carry and convey your thoughts. 

Which brings up the curious use of the word "enacting" in this news story. 

"...will once again be enacting..." 

It's a little wordy and illustrates that the writer is either trying to impress, or really had their mind on drinks at Club Soda after work. 

The most under-used book in the modern news room, AKA a dictionary, says this:


tr.v. en·act·ed, en·act·ing, en·acts
1. To make into law: Congress enacted a tax reform bill.
2. To act (something) out, as on a stage: enacted the role of Romeo.

en·act′a·ble adj.
en·ac′tor n.
Since the Indiana State police don't create (enact) law, nor are they actors, the sentence is complete codswallop and does nothing to enlighten the reader. 

The Maven wonders why the public is even being told that something is coming back that most citizens never knew went away. 

Oh, that's right, there was that press release....the number one source of news for Fort Wayne news operations.

Thursday, August 6, 2015

Fort Wayne, the most ........

It started years ago when Men's Health Magazine first ran a poll that included Fort Wayne as one of the "Fattest" cities in the country. Then it continued.....these so-called "polls" listed us as the most unhappiest, angry, ignorant and unfunny places on the planet. 

In essence, these polls mean nothing....they are merely a way for publicity-challenged outfit like, Men's Health, to create a stir and translate that into free publicity. Our Fort Wayne media, given pre-made, packaged stories, take the bait. And since most of the kids writing and producing the news are not from Fort Wayne and really don't give a crap about the audience they serve, they gladly pass on the fodder as "news" and can leave early for drinks at Club Soda.

For more than a few hours today WPTA/21Alive tweeted a link to a story about this "poll" on their webpage (now removed) from a national real estate outfit, which the Maven will not name. Like all the rest of these stunts, it's a bullshit poll that does nothing but insult our city and it's people. According to the poll, Fort Wayne is one the most boring places in the free world and parts of Arkansas. 

Of course, WANE TV is still running the story, and by their words, appear pretty excited to slap Fort Wayne and it's residents in the face. WANE TV seems to have a hate/hate relationship with it's audience. While the same might be said about the kids in the WOWO news room, the Maven believes the WOWO issue is more of ineptitude as opposed to blatant hate for those they serve. Most in local media are here only for a short time, until they can create a good highlight reel....then it's off to Indianapolis, or Dayton, or Grand Rapids....where the process will begin again. 

The Maven is confused, since usually our media loves to champion any idea or project put out by the City administration as the greatest thing since sliced bread and the Wonderbra. Time and time again, local media play cheerleader for good and bad ideas to enhance the quality of life here. Why? Because the local media is heavily dependent upon local advertisers to pay the bills. Many of these local advertisers also have stakes in new development projects, and the media don't want to screw the relationship.

Why WPTA and WANE TV include bullshit articles, that insult Fort Wayne citizens, is a mystery. 

Perhaps we do deserve a title, the Maven would like to nominate our town as home of the MOST GULLIBLE MEDIA on the planet. It's a well-deserved title.