Tuesday, May 27, 2014

So, How Big Is It, Really?


Once again, Fort Wayne media has done it's best to confuse their audience. 

As the lady to the left so cleverly illustrates, size does matter, so, leave it to the Journal Gazette and WPTA/etc, to totally fumble the measurements of Sweetwater Sound's new, electronic billboard at their HQ on US 30 West. 
The Maven is amazed something simple as cutting and pasting from Sweetwater's press release would be so difficult. 


The Journal Gazette, in a cutline under a photo of the sign, says:


WPTA/etc has a different number:


The Maven is sure a reasonable explanation exists for the discrepancy, perhaps having to do with how one can measure an electronic billboard. However, since neither story explains that methodology, the audience is left with the impression that one or both media outlets got it wrong. 

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