Wednesday, November 6, 2013

Beyond Sloppy

The Maven would bet a fine bottle of wine that the WOWO Sales Manager is extremely happy that the WOWO Newsroom does not write sales proposals for him/her.

The shopworn argument from the kids on Maples Road is that "this is radio, we write for the ear". That's fine, unless you publish your "journalism" for all the world to see. Then your readers, listeners, advertisers have no other choice than to think you are either sloppy, ignorant, or just plain foolish. The ambiguous  wordy copy, and being too lazy to capitalize words (including your 'partner in news') illustrates that WOWO News can not be taken seriously. 



What you are seeing is just one of the many pitfalls that radio managers make when they hire news directors based solely on the amount of lip gloss they wear. 

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