Make-Good Time at GLO

The Maven's heart goes out to print publications, and always has. Besides being one of the most labor-intensive endeavors, print is also one of the most unforgiving media, in that mistakes become public record and tend to last a long time in the memory of those who are affected.

Fort Wayne's GLO, a free rack publication, is the latest victim of someone not checking the final proof of a display ad. The half page ad, appearing on page 9, July edition seems to have an issue. Could have been the Account Rep, the graphic artist, or even the client. Assigning blame is moot. Someone did not place the "before" and "after" pictures correctly in this rather well-done display ad. (The name of the client could be a little larger - sorry for the quibble).

A closer look:

The Maven is sure that Contoure will, or should, at least receive a 'make good' for this faux pax, and would do well to demand that their next ad is gratis.

Mistakes happen. And responsible publishers take good care of their advertisers.