The Maven's solution:
Put the WOWO advertising department in charge of the news room.
Huh?
Notice that WOWO never screws up a client's commercial, never get's the client's name wrong, never mangles a client's phone number and never bamboozles an advertiser's web address.
Why?
Because considerable revenue is on the line. The selling of advertising creates revenue - lots of revenue. The news room doesn't really generate anything.
Secondly, an advertising salesperson and grumpy advertising client are also in the mix. Both have a vested interest in the quality and effectiveness of the commercials and both get pissy when they lose money. The newsroom, given gaffes like above, has no quality control. A news story snafu loses them nothing and provides fodder for people like the Maven who swing between horror and laughter....
So, put the Sales Manager in charge of the news room, and watch the errors disappear.
The solution is so simple....
The newsroom is obviously just something they play between commercial blocks. I really wish WOWO would have folded ten years ago rather than decline to its current state.
ReplyDeleteFWMM:
ReplyDeleteThat idea, although it's a GREAT one, will sadly never be implemented, and for one reason:
It makes TOO much sense to do so.
Good call.
Stay safe out there.