Tuesday, August 19, 2014

News Not Everyone Can See

The established media continues to struggle with the new media. One of the prime examples of this is when old media attempts to "cross platform" their product to the new media side. 

The main attribute of TV is a moving picture. So, it makes sense that TV would want integrate that into their electronic media platform. However, the established media forgets that there are limitations. 

For example, this story. For someone with a direct internet connection, there's not problem. Just click the link for a replay of a story from tonight's newscast. 
Same thing for a smart phone user with an unlimited data plan. Click the link, watch the 'rest of the story'.



However, for many people this webpage news story is nothing but a tease with no payoff. For viewers with, restricted limited data plans or who are stuck behind workplace cyber security firewalls limiting or blocking video streaming, this news story is worthless......

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