Wednesday, June 11, 2014

Ambiguity On Parade


It's less of a news story and more of a self-serving public relations piece for a long-time advertiser, but still.....21Alive has managed to inject enough ambiguity into the story, that this merits a mention from the Maven. 
Behold, the Emergency Fuel Generator! Now, to those not familiar with mechanical items, one would conclude that this gizmo takes natural gas and turns it into FUEL. Well, that's what it says. Fuel generator. 21st century alchemy!


Lassus Handy Dandy, the convenience store chain noted for randomly scaring the living daylights out of customers with hidden speakers blaring the voice of figurehead John Lassus, is letting you know that they can pump gas when commercial power is disrupted. But, apparently, only for emergency vehicles, and only at a Coldwater Road store.......according the body copy of the story. 

Nicely done, 21Alive. The Handy Dandy advertising contract is secure for at least another 6 months. 

Our friends at WOWO and the other FedMed stations might want to invest in one of these devices. Was it twice, or three times that all of the FedMed signals were silenced during severe weather last summer, due to a lack of alternate power at the Maples Road broadcast Mecca? Maybe John Lassus will rent them one, next time. 



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