Media Strives to Confuse

Media claims it informs and enlightens. 
Balderdash! 
Fort Wayne media seems to go out of the way to confuse and frustrate their listeners/readers/viewers 

Issue one: Hoagland Avenue vs. Hoagland Road. The Avenue is in Fort Wayne, the Road is in southern Allen County. Those who have lived here for more than 18 months know there's a difference. 
The kids in the WOWO newsroom report Hoagland Road.  

The morally superior Journal Gazette reports Hoagland Avenue. 

Winner is:  The Journal Gazette. The Journal correctly located the burning house on Hoagland Avenue, complete with numerical address and mentioning it is near downtown. 

The WOWO kids, who received the same press release from the Fort Wayne Fire Department, failed to cut and paste the information correctly into their newsroom computer.  

So, Journal Gazette readers were informed, while WOWO listeners were confused.

Issue Two: Word economy, or using the most recognizable words in a news story to avoid jargon or trendy terms. 

A close-up for those, like the Maven, who acquire their eyeglass at the Dollar Store:

Here's a Pro Tip for the kids in the WOWO News room: Only motivational speakers, stuffy university professors, corporate trainers, or snake oil salesman "present". All others "speak to" or "address" audiences. The Maven is deducting Double Points because the offending word was used twice in their story....or is that the exact copy from the press release that you cut and pasted?  Once again, WOWO listeners are not informed, they are confused. 

Issue Three: It's really cute how organizations will attempt to name themselves in order to create a handy acronym for their company or event. Many times it works well, but in the case of the 21 Alive story below, if the idea is forced, the audience can be confused.

Nice, huh? While one might excuse the media for this foolishness and blame the outfit hosting the job fair, you'll also notice that 21 Alive and NBC33 are sponsors of the event, which probably the only reason this event is 'newsworthy'. 21 Alive viewers are not informed, but are confused with this self-serving news story.