One of the greatest challenges in keeping a product marketable, is the continual effort to keep it new, exciting and enjoyable.
When that product is a radio station, the challenges can be immense.
Within the next 12 hours, WAJI 95.1, formerly Majic 95.1, formerly WFWQ 95Q, formerly Rock 95, formerly WPTH, will, again "rebrand" itself as The New 95.1 Best FM.
Online Radio media outlet Radioinsight.com reports: "the station will become “95.1 Best-FM” on Thursday, as it repositions to join the Adult Contemporary trend of reaching younger demographics. The “Majic” brand had a nearly 30 year heritage in the market, being in the AC format since 1985."
The "rebranding/repositioning/reconfiguring" comes just days after morning host Dirk Rowley left the station for the bright lights, stardom, and free jelly donuts offered by WISE TV.
The Maven sees Mr. Rowley's departure as just the first step in piloting The New 95.1 Best FM in search of younger, more desirable listeners. Those are the same younger, more affluent people said to be snapping up those $400,000 urban condos, and single handedly rescuing our downtown from years of malaise and turmoil.
So, time will tell if 95.1 Best FM can tap into the over-privileged, upwardly mobile, young, environmentally responsible, socially elite who will soon populate our downtown. The Maven wishes them well.
Oh, and they may want to call that guy that does their website, as well.
As you noted Mavens Time will tell.
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