Sunday, January 13, 2013

Sloppy, I Just Hate Sloppy

This may not annoy you, but to the Maven, this is like the proverbial fingers on the chalkboard. If you are too young to know what a chalkboard is, please discontinue reading this and go about your regular business.

The fact of the matter is that sloppy presentation aggravates the media consumer and leave the advertiser with a less than joyous advertising experience. 

Please note the green vertical banner ads which frame the sides of this Indiana NewsCenter web story. 



Do they seem a little "tight" butting right up against the news copy? A closer look:

The Maven is unsure if the Girl Scout cookie folks are paying for this advertising banner, or if this is a kind gesture on the part of INC for community goodwill (cough, cough, giggle, giggle), but either way the Girl Scouts are not being served well by being placed in the position to irritate web readers who seek journalistic enlightenment on the INC website. 

It does seem ironic that the TV station who continually touts their technically superior "super dooper" weather radar as "a greater level of protection" to the community can't manage to get banner ads on their website to align and appear properly. 

Perhaps if Chief Meteorologist Curtis Smith wasn't so busy putting his credibility in question by personally endorsing Buick's for the Buick dealer in all those TV ads, he might lend his life saving technical skills to the poor intern who assembles the website content. But, where's the money in that?

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