Well, the antagonistic, in-your-face angle didn't work, so now WOWO tries again.
According to the industry-respected Allaccess.com, WOWO's new Operations Manager is Bill "Woody" Zimmerman, replacing the recently bounced Gregg ‘Hacksaw’ Henson. According to the Allaccess.com story, "Market Manager Jim Allgeier said, "Woody's sense of urgency, organizational skills, attention to detail and work ethic make him uniquely qualified to take on the complex job of programming a News/Talk station." The article goes on to mention that Mr. Zimmerman is a local, and has held numerous positions within Federated Media so he should be accustomed to dealing with the quirks and expectations of the company and the attached executive egos that come with the territory.
A couple of ex-FedMed employees are viewing this development in a very positive way, telling the Maven that if anyone can help rescue the damaged credibility and reputation of this iconic media institution, Woody is the guy. The Maven will wait and see.
The first thing Mr. Zimmerman can do is to clean up the newsroom operation. It’s an embarrassment and has done just as much to trash the WOWO good name as Mr. Henson did while threatening listeners by name on the air. The news writing is sophomoric, childish, and at times, inaccurate and confused. The presentation sounds like high school kids trying to be cute.
Woody has his work cut out for him and we wish him well, it's a tall order. The Maven hopes that the “sense of urgency” is real, and not just another positioning statement. WOWO could use the help, not more slogans and fixes.
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