Wednesday, August 1, 2012

Obligatory WOWO News Slam






You know the drill. Cutesy news copy delivered by a voice only a Junior High School speech teacher could love. 

A closer look:










#1: Columbia City, not Columia City. You may not pronounce the "B", but most of us who live in the area do. 

#2: "a ton of stuff". The only thing worse in news writing than using excessive descriptive adjectives is to use deceptively excessive descriptive adjectives. It's a physical imposibility for a passenger car to carry a ton, or 2,000 pounds, of anything without dragging ground. 








2 comments:

  1. Remember when we used to get Ds in comp for writing like this?

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  2. Why does management and ownership of WOWO not see how terrible their news department has become during the past 12-18 months? They have zero credibility.

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